01 · Why people like?
Like
Any small good gesture!
Similarly, in tech: a good use case instance, like anything you search online for free.
Example: free PDF mergers or free online tools.
Licaverse
Licaverse is an all-in-one gamified learning platform I founded and designed: an AI learning ecosystem that combines software, devices and IoT around one assistant, Lica.
The four of us · say hi
At a glance · two screens, one assistant
Hover a pin · each one opens a chapterTap a chip · each one opens a chapter
Contents
Seven chapters, from the first question to the bigger picture. Read it the way it happened, or jump straight to a part.
Context.
July 2022: $40 in pocket, $70 in a bank FD, a team of four and one question for every student. What if learning felt fun, and a lot less stressful?
Context & overview
The problem space
It's shocking that 13,000 students lost their lives to suicide, and our focus span has dropped below a goldfish's (that's 4.25 secs).
The solution
To solve this I created the Licaverse AI Learning Ecosystem, which combines software, devices (phones or tablets) and IoT to make learning fun and a less stressful task.
(Source: suicide count taken from the NCRB, National Crime Records Bureau, reported on December 4, 2023.)
The vision
Background
A long-term learning ecosystem, starting as SaaS.
Licaverse envisions a long-term learning ecosystem where we pose the question: "What if you could learn with an AI assistant?" Beginning as a SaaS solution for students and educational institutions, we aim to expand into a comprehensive ecosystem, incorporating IoTs and devices.
Context · Why now
Apple hooked the next curve of the personal computer, and OpenAI the next curve of generative text. Licaverse was a bet on the next one: the foundations of personal learning & IoT.
Apple hooked the next curve of the personal computer
OpenAI hooked the next curve of generative text
The story of Apple computers began in 1976 and took the personal computer industry on an exciting journey, like a trailblazing curve. Around 1982, Apple introduced game-changing products like the Apple II and Lisa, giving a sneak peek into the future that no one had seen before. Similarly, in 2016, OpenAI's GPT models started to show us a glimpse of the next big thing in AI, even before we fully understood its potential. Just as Apple could predict the future curve of technology, GPT hinted at the transformative impact of AI on how we interact with machines, long before it became mainstream.
As Peter Drucker famously said, “The best way to predict the future is to create it.”
YES! It's the next curve of Learning X
Always, there is a pattern that exists, and
only a few can spot it, even fewer can think about it, even fewer people work on it, and the fewest take the vision inside their mind out to the world for everyone to see.
Research.
UX research is where all the awkward user truths came out, sticky notes exploded, and spreadsheets cried a little. Here's the story of how chaos turned into clear product decisions and a few spicy insights along the way.
Research
Then the memo went up on a board: every missing foundation got an answer, and the shadow test with 70 students told us it was worth building.
Research
By 2030, we will adapt to different modes of operating devices, especially by command (via voice). So I created an AI learning ecosystem that has your data, and using IoT you literally carry your brain in your hands.
Your Dynamic CV grows with you, showcasing your efforts and achievements. It's your trusted tool for job hunting, retention, and hiring / hike meetings.
The global EdTech and Smart Classrooms Market crossed USD 125.3 billion in 2022 and is anticipated to exhibit a CAGR of 13.2% to reach USD 232.9 billion by the end of 2027.
(Source: global market size by MarketsandMarkets, recognized by Forbes)
Synthesis.
Why do people come back to a product every day? The answer became the crux, and the crux became a loop of habits built around Lica.
Synthesis · Crafted for Lica.N.V1
With Spotify's comparison: what, when, where and how people come back to a product, and more.
Licaverse™
Synthesis
01 · Why people like?
Like
Any small good gesture!
Similarly, in tech: a good use case instance, like anything you search online for free.
Example: free PDF mergers or free online tools.
02 · Why people love?
Love
One good thing about your looks and character!
Similarly, one interesting & one perfect use case makes people love you!
For instance: Zoom, the perfect tool for streamlining online meetings and stuff.
03 · Why people marry you?
Marry
A complete feeling of safety when they are with you! Starting from empathy, emotional stability, financial safety and the feel of care & concern.
In the same way, one need (or) one good use case isn't enough to be part of their lifetime and part of their identity. You need good use cases stacked up for every aspect of a prospect's life, minimal or major, making it a loop of stacked, mindless, prompt use. Then the chances are 10X more that your product will be part of the user's identity!
Synthesis
Spotify keeps people coming back by knowing what they play, where they are and how they listen. Lica asks the same three questions, about learning.
Synthesis · From the sketchbook
Before any pixels, the loop was worked out with a pen: what to learn, when to learn and how to learn. Here's what the pages say.
Collect links, files and notes from different sources, distill them, then share or exchange. Scattered across different apps, it's hard to hold on for a simple test or a half-yearly exam, so the loop has to keep going: ↑ revision, ↑ memory.
“If you don't know where you're going, any road will get you there.” Reading, revising and resting, with Lica assisting the progress in between, to eliminate the uncertainty.
A focus timer, a learn-with-friends session and a little healthy competition. Collectiveness on the learning path makes it engaging, in a sportive way. That's where collaborative learning comes in.
Synthesis · The hooks of the Licaverse
Licaverse applies behavioral psychology principles through the Hook Cycle framework, combining high-utility features with frequent interactions to convert educational engagement into lasting habit formation.
The hook, on a loop8-second cycle
Cycle
Utility vs frequencywhere habits form
High Utility ↑High Frequency ↑Top 05 hooks of the Lica
Obviously, not everything has been disclosed. You can reach out to me here to know more & discuss.
If it wasn't a loop of habit, it wasn't part of the user's identity.
Synthesis · The reward loop
It's a game of time, effort, and eco-coins that quietly turns everyday discipline into long-term upside for students.

Design.
From the mark down to the smallest component: one look, one flow and one system, in light and in dark.

Lica.
Your personalized safe learning space
Design · The mark
The Licaverse mark is three arcs holding one ring. Each arc stands for one side of learning, students, educational institutions and companies, and the ring they hold is the fair ground in the middle. Every size comes from one circle, so the construction lines tell the story too.
Creating a Fair ground between
students, Educational Institutions & companies
Design · The flow
The Lica splash, an onboarding carousel with the sign-up, the link a reader opens and the Dynamic CV itself. Four screens, one first-run flow.
Design · The prod design glimpse
Designing modular learning spaces, Licaverse structures core dashboards and progress views into three cohesive modules that visualize tasks and classes, making academic journeys tangible and trackable.
Design · Lica’s visual language
Lica runs on a gold gradient, #F7AB16 into #7F571A, over calm greys. Tap any swatch to copy its hex.
| Style | Weight | Size | Height | Spacing |
|---|---|---|---|---|
| DisplayModal titles | Bold | 42px | 40px | 0px |
| HeaderPage title | Bold | 32px | 40px | 0px |
| Title 1Tabs, titles & forms | Bold | 28px | 32px | 0px |
| Title 2Buttons, tabs, titles, forms | Bold | 22px | 32px | 0px |
| HeadlineInfo paragraphs | Bold | 20px | 32px | 0px |
| Body 2Station descriptions | Regular | 14px | 22px | 0px |
| CaptionTime stamps, footers | Regular | 12px | 20px | 0.4px |
| Overline | Regular | 10px | 18px | 1.5px |
Design · Visual hierarchy
Every surface sits on one of five layers, from #FFFFFF at the top to #4D5159 at the bottom. Pick a layer to lift it out of the stack and see what lives on it.
Layer 1#FFFFFFTitles & toolbarselevation
Design · Light & dark
Lica was designed in light and dark. Flip the Light Mode switch and every surface, line and chart follows it, while the gold stays gold.
Design · Spacing
A data-heavy screen stays calm when the gaps are honest: 40 from the sidebar, 20 between rows, 16 between cards. Every number here is measured straight off the Profile Analytics export.
Design · Components
This section breaks down the web components of Licaverse, showing how each tiny card, stat and hooky micro-interaction quietly teams up to turn casual student visits into sticky daily habits.
Product Interaction Head at Licaverse and pre-final year Electrical and Electronics Engineering student at Kumaraguru College of Technology. Highly accomplished competitive programmer and athlete.
Python
Django
C++
Flutter
& more...
Design · 21st way of learning
Licaverse reimagines classrooms as immersive digital studios where work ethic, deep focus, and real-time collaboration metrics turn everyday study sessions into a gamified, future-ready learning journey.
Venture.
Before a single launch, Licaverse ran like a company: credits, a soft loan, a grant and a launch pad, and the people, papers and rituals behind them.
Venture · The receipts

PostHog for StartupsCredits, a soft loan, a grant and a launch pad, raised before Licaverse ever launched.
One of them won an award.
WTFund’s top 8% startup, and got into Microsoft & PostHog for Startups.
Venture · Knowledge management
Behind the product sat a small company: a team to onboard, documents to file, rituals to keep. Every decision, document and draft lived in one knowledge base, and anything we did twice got an SOP.
notes across 13 folders, from copyright filings and finance to a diary of 141 entries.
The stack every teammate set up on day one
Venture · Standard operating procedures
A new teammate got one kit: a checklist, guides for every tool, their letters and a few documents to send back. Personal details are redacted here; the structure is exactly what we shipped.
Queries: ·
A desktop walkthrough, then a scan-to-set-up code for mobile. Signed off with a “Happy Mailing”.
Dear , it is with great pleasure that I extend my heartfelt congratulations…
Role · start date · equity & stipend
Courier the filled copies and 4 passport-size photos to Licaverse HQ,
Happy creating! Once again, welcome to the world of Lica!
You can write anything, just know your every word does matter!
Venture · Rituals
Two FigJam rituals kept the team honest: “What went wrong? What can be?” every week, and a look back, look forward and bug bash before every release.
Reflection.
1500+ days, from $40 in pocket to a $140K-worth launch, and one lesson I never planned to learn.
Reflection · Results
India will power the “Future of Learning, one day for the world”.
Reflection · The plot twist
It's so unfortunate that just when we got great deals, up to $60,000 (INR 50L) in soft loans, grants and more, I lost my health completely, running hard for 2–3 years. So Licaverse is on hold, and the story is still out there.
Reflection
We've very limited time in our hands,
The hard lesson learnt: prioritize health. You probably don't want to hear this at a portfolio product conclusion. But yup!! That's my take on this.
Take very good care of yourself!
Vision.
Where Licaverse was headed: past the screen, into your hands, and around the way you learn.
Design · The bigger picture
Licaverse started as SaaS, but it was always meant to leave the screen. Three pieces orbit one assistant: software that works out what, when, where and how you learn, a less distracted pad for notes, reading and voice, and a focus trigger that nudges you back with a mild vibrate. That third piece is still under wraps, so it stays behind frosted glass.
Licaverse™ Learning Ecosystem
“Your Brain on Hands.”
Vision · Where it was headed
What if we carry our brain on our hands?
By 2030, we will adopt different modes of operating devices, especially by command (via voice). So I'm envisioning an AI learning ecosystem that has your data, and using IoT you literally carry your brain in your hands.